http://www.authenticlick.net/xml/rss.xml News and Updates Mon, 7 Apr 2008 20:25:00 GMT en-us http://www.emarketer.com/Reports/All/Emarketer_2000488.aspx?utm_source=IABSmartBrief&utm_medium=TextReportUSOnlineAd&utm_campaign=IAB0408&aff=IABSmartBrief http://www.emarketer.com/Reports/All/Emarketer_2000488.aspx?utm_source=IABSmartBrief&utm_medium=TextReportUSOnlineAd&utm_campaign=IAB0408&aff=IABSmartBrief Thu, 10 Apr 2008 20:45:00 GMT US Online Advertising: Resilient in a Rough Economy http://www.paidcontent.org/entry/419-on-ad-networks-pork-bellies-diamonds-or-the-new-direct/ http://www.paidcontent.org/entry/419-on-ad-networks-pork-bellies-diamonds-or-the-new-direct/ Thu, 10 Apr 2008 20:30:00 GMT On Ad Network Quality http://www.adweek.com/aw/content_display/news/digital/e3ibbacf24cbb5b53e8ae834b8dbe8807da http://www.adweek.com/aw/content_display/news/digital/e3ibbacf24cbb5b53e8ae834b8dbe8807da Mon, 7 Apr 2008 20:25:00 GMT Marketers seek right metric for social-network ads http://adage.com/article?article_id=125877 http://adage.com/article?article_id=125877 Mon, 7 Apr 2008 20:25:00 GMT Recession Can Be a Marketer's Friend http://www.businessweek.com/technology/content/mar2008/tc20080328_837834.htm?campaign_id=rss_tech http://www.businessweek.com/technology/content/mar2008/tc20080328_837834.htm?campaign_id=rss_tech Mon, 7 Apr 2008 20:25:00 GMT Google's Focus on Click Quality http://www.axcessnews.com/index.php/articles/show/id/14173 http://www.axcessnews.com/index.php/articles/show/id/14173 Wed, 5 Mar 2008 21:00:00 GMT ComScore focuses on Google's ad space, not the fact that it operates... http://www.nytimes.com/2008/02/18/technology/18integrate.html http://www.nytimes.com/2008/02/18/technology/18integrate.html Mon, 18 Feb 2008 18:00:00 GMT If Microsoft succeeds in its conquest of Yahoo, what then? http://www.mediaweek.com/mw/departments/features/article_display.jsp?vnu_content_id=1003711889 http://www.mediaweek.com/mw/departments/features/article_display.jsp?vnu_content_id=1003711889 Mon, 18 Feb 2008 18:00:00 GMT If you were to google the phrase "Google dominates," you would be greeted by at least 24,000 different links... http://www.radioink.com/HeadlineEntry.asp?hid=140758 http://www.radioink.com/HeadlineEntry.asp?hid=140758 Mon, 21 Jan 2008 19:00:00 GMT The U.S. online advertising market will reach $50.3 billion by 2011 http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003692063 http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003692063 Mon, 7 Jan 2008 21:00:00 GMT Another report issued by a media investment firm indicates that the industry should enjoy another strong year in 2008, ... http://clickz.com/showPage.html?page=3627991 http://clickz.com/showPage.html?page=3627991 Wed, 2 Jan 2008 21:00:00 GMT Talk of online audience measurement reached a crescendo in 2007. http://www.msnbc.msn.com/id/22303017/ http://www.msnbc.msn.com/id/22303017/ Mon, 17 Dec 2007 23:00:00 GMT Disagreement continues over how to best gauge potential to buy. http://adage.com/article?article_id=122346 http://adage.com/article?article_id=122346 Mon, 3 Dec 2007 23:00:00 GMT It's a good thing working in the media business is fun, because ... http://online.wsj.com/public/article/SB119265181627162364.html http://online.wsj.com/public/article/SB119265181627162364.html Mon, 22 Oct 2007 18:00:00 GMT As online advertising matures, so does the job of measuring results. http://www.nytimes.com/2007/10/22/technology/22click.html http://www.nytimes.com/2007/10/22/technology/22click.html Mon, 22 Oct 2007 12:00:00 GMT How many people visited Style.com, the online home of Vogue and W magazines, last month? http://seattlepi.nwsource.com/business/336221_msftads20.html http://seattlepi.nwsource.com/business/336221_msftads20.html Fri, 19 Oct 2007 21:00:00 GMT Too much emphasis is put on Internet search advertising, says Brian McAndrews, ... http://www.nytimes.com/2007/10/15/us/15bar.html http://www.nytimes.com/2007/10/15/us/15bar.html Mon, 15 Oct 2007 12:00:00 GMT You can do cool things with Google, like take the pulse of the legal profession. http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003657301 http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003657301 Thur, 11 Oct 2007 20:00:00 GMT After years of interactive advertising being dominated by search and display advertising and e-mail programs, new outlets and more sophisticated marketers portend more diverse spending in years to come, according to a new study. http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003651543 http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003651543 Thur, 4 Oct 2007 12:00:00 GMT Online advertising enjoyed another stellar round of growth during the second quarter of 2007, ... http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070815/FREE/70815007/1078 http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070815/FREE/70815007/1078 Thur, 23 Aug 2007 16:00:00 GMT The Interactive Advertising Bureau and its Lead Generation Committee Wednesday released a report designed to help standardize the transfer of data between advertisers and lead generation service providers. http://www.rockymountainnews.com/drmn/tech/article/0,2777,DRMN_23910_5677470,00.html http://www.rockymountainnews.com/drmn/tech/article/0,2777,DRMN_23910_5677470,00.html Thur, 23 Aug 2007 16:00:00 GMT Mobile phones are a potential gold mine for advertisers, the most personal and intimate way to communicate and engage with subscribers - more than 2 billion of them and counting worldwide. http://www.nytimes.com/2007/08/17/business/media/17adco.html http://www.nytimes.com/2007/08/17/business/media/17adco.html Fri, 17 Aug 2007 16:00:00 GMT For generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment - and surprisingly, the idea of all ads, all the time, is gaining some favor. http://www.ft.com/cms/s/6098d396-4448-11dc-90ca-0000779fd2ac.html http://www.ft.com/cms/s/6098d396-4448-11dc-90ca-0000779fd2ac.html Tues, 7 Aug 2007 16:00:00 GMT The rapid growth of online advertising is expected to see the sector overtake US newspaper advertising in terms of size by 2011. http://www.nypost.com/seven/08072007/business/online_ad_war_business_holly_m__sanders.htm http://www.nypost.com/seven/08072007/business/online_ad_war_business_holly_m__sanders.htm Tues, 7 Aug 2007 16:00:00 GMT Upstart site give AOL and YAHOO! revenue fits. http://online.wsj.com/article/SB118547869764779257.html http://online.wsj.com/article/SB118547869764779257.html Mon, 30 Jul 2007 12:00:00 GMT Statement Before the House Judiciary Committee July 26, 2007. http://www.iht.com/articles/ap/2007/07/25/business/NA-FIN-US-Tracking-Internet-Usage.php http://www.iht.com/articles/ap/2007/07/25/business/NA-FIN-US-Tracking-Internet-Usage.php Thurs, 26 Jul 2007 12:00:00 GMT You can do a lot with the Internet - except, it seems, satisfactorily measure how people use it. http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003614929 http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003614929 Mon, 23 Jul 2007 12:00:00 GMT Media Headlines - News and current headlines targeted towards the media industry. http://blogs.mediapost.com/behavioral_insider/?p=175 http://blogs.mediapost.com/behavioral_insider/?p=175 Fri, 20 Jul 2007, 11:00:53 GMT There may be times when a declining click-through rate on a behaviorally targeted campaign is a good sign. When Advertising.com ran a comparative test of three campaigns that used both run-of-network and BT techniques, Brent Halliburton, director of network strategy, was surprised at the results. The targeted ads demonstrated lower CTRs than untargeted ads, and yet at the same time they showed much better results on the back end. This week, Halliburton walks us through that research and explains what it means to media planners. http://money.cnn.com/magazines/fsb/fsb_archive/2007/07/01/100123035/index.htm?postversion=2007071606 http://money.cnn.com/magazines/fsb/fsb_archive/2007/07/01/100123035/index.htm?postversion=2007071606 Wed, 18 Jul 2007, 12:00:00 GMT Profit from hot web search tools http://www.forbes.com/feeds/ap/2007/06/13/ap3819533.html http://www.forbes.com/feeds/ap/2007/06/13/ap3819533.html Tue, 10 Jul 2007 16:43:00 GMT More than 1 million computers - possibly yours, too - are used by hackers as... http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003602105 http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003602105 Tue, 10 Jul 2007 16:43:00 GMT NEW YORK The global entertainment and media industry will expand at a 6.4 percent compound annual... http://online.wsj.com/article/SB118333967025154869.html? http://online.wsj.com/article/SB118333967025154869.html? Tue, 10 Jul 2007 16:43:00 GMT A study of attitudes about online advertising shows that, not surprisingly, preteens and teenagers don't like...