Authenticlick's scoring and audit solutions allow a search provider to establish a state-of-the-art traffic measurement system, integrated seamlessly with their current operations. The effects of accurate and granular filtration are plainly evident in their customer data. When lower quality transactions are removed and higher quality transactions remain, advertiser ROI necessarily goes up.

Dynamic Filtering

Authenticlick's results can be easily integrated into the invoicing process. Through Authenticlick's client portal, search engines can use AQUA Scores ® to evaluate the financial impact of selecting a particular quality threshold for their traffic, not charging advertisers for clicks whose quality falls below the pre-determined level.

Value Pricing

Search engines can also choose to apply the scores to click pricing. Because an AQUA Score ® reflects the likelihood that a click will convert, it represents the click's relative value to an advertiser. By applying the score to adjust CPC up or down, search engines can optimize - on a per transaction basis - the relationship between maximum profit and maximum customer value.

While many companies rush to identify multiple clicks as fraudulent, Authenticlick can identify the repetitive clicks that nonetheless deliver real value. The situations vary, but at times, second and third clicks can be associated with very high conversion rates. There are reasons why a user might legitimately click multiple times, and a search engine no longer has to needlessly forgo the associated revenue, when they provided additional value to their advertisers.

Third-Party Certification

With an effective traffic audit partner, search engines gain credible third-party certification to improve customer retention. Authenticlick can also function as an intermediary for customer complaint resolution, answering questions customers may have about the quality of their traffic.

CoreScore™ for Search Engines

Authenticlick offers comprehensive tools for search engines to evaluate traffic on a per-transaction basis, including a detailed accounting of each click with corresponding score and cost. Clients can predetermine score thresholds to meet internal requirements and business rules. Data can be delivered in standard PDF, CSV, and XML, or customized formats for easy integration.

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AdSquare™

This tool summarizes, by client, credits due for clicks that do not meet the search engine's predetermined quality threshold. Results can be aggregated by standard or user-defined time periods, and customizable delivery formats allow for easy integration.

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AuthenticlickCertified™

Authenticlick offers authentication services, certifying that traffic has undergone a quality audit. Search engines have the option of certifying all or a portion of their traffic for individual purposes. Optional certification seals are available for websites, invoices, and marketing collateral.

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Authenticlick's Affiliate Network Review allows a search engine to assess the traffic quality it receives from each of its network partners. With accurate data, search engines can aggressively grow their network feeds, while maintaining quality standards.

The transaction-level granularity of Authenticlick's results enable search engines to avoid simpler and more arbitrary aggregation methods to determine which partners send suitable traffic feeds. This helps maintain traffic volume, as well as avoid potential conflict with partners. In addition, by accurately evaluating the quality of partner feeds, search engines can structure revenue shares to encourage higher quality traffic and optimize partner pay-outs.

Affiliate Roundup™

Authenticlick looks at a vast number of data points and compound metrics associated with each affiliate, including robot activity, proportional data, user information, trends, and blacklists. After aggregating the results, each affiliate receives a summary score, rating its overall traffic feed quality.

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Search engines can choose to audit all traffic on an ongoing basis or select individual affiliates to audit for customized time periods. With the detailed transactional data, the engines can make informed summary judgments about maintaining or terminating affiliate partners, as well as perform thorough cost/revenue analysis for each individual affiliate.

Additionally, search engines can opt to allow advertisers the ability to select feeds based on the individual affiliate's quality rating.

Authenticlick's Affiliate Network Review allows a search engine to assess the traffic quality it receives from each of its network partners. With accurate data, search engines can aggressively grow their network feeds, while maintaining quality standards.

The transaction-level granularity of Authenticlick's results enable search engines to avoid simpler and more arbitrary aggregation methods to determine which partners send suitable traffic feeds. This helps maintain traffic volume, as well as avoid potential conflict with partners. In addition, by accurately evaluating the quality of partner feeds, search engines can structure revenue shares to encourage higher quality traffic and optimize partner pay-outs.

Authenticlick's Filter Consultation helps search engines optimize their internal real-time or offline rules and fraud detection tools. Through ongoing research and testing, Authenticlick compiles proprietary lists of known robots, harmful proxy servers, and sources of low quality and abusive pay-per-click activity. This valuable data helps search engines minimize the lost revenue associated with false positives and reduce invoice adjustments.

Authenticlick's List Updates verify pre-existing blacklisted IPs, domains, and proxy servers so search engines keep from blocking quality traffic based on outdated data.

FilterOpt™ for Search Engines

Authenticlick's team of experts will work with the search engine to improve its real-time, rule-based traffic filters. Through our experience, we have found that incorporating some simple, yet sophisticated rules, search engines are able to dramatically increase the traffic quality they provide to their advertisers. As well as, in some cases, reduce false positives, for search engines who may be overly aggressive when filtering out traffic.

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Blacklisted by Authenticlick

Search engines can order Authenticlick's proprietary blacklist of known harmful IPs/domains and proxy servers to ensure that they do not pass on traffic from these sources to their advertisers. Authenticlick's proprietary lists are compiled from data from our client's click activity, and updated monthly removing sources that are no longer associated with poor quality traffic, while adding new sources of harmful click activity.

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