Authenticlick's scoring and quality assessment tools can be used to evaluate a publisher's traffic and provide quality certification. The results can be used both on a granular as well as a summary basis. Each click and impression transaction receives its individual AQUA Score®(Authenticlick QUAlity). With this detailed data, publishers can evaluate specific segments of traffic. In addition, Authenticlick assigns an overall rating for the publisher to communicate to partners the quality of traffic that originates from its site.

FeedAnalyzer™ for Publishers

The FeedAnalyzer™ relies on tens of thousands of compound metrics, data patterns and trends, when evaluating the quality, and value, of a click. The publisher will receive a detailed analysis of each click originating from its website with corresponding relevant information, and the final AQUA Score®.

--------

Publisher Rating Module™

The Publisher Rating Module takes a deep look into different proportional data, patterns, trends, the occurrence of certain flag vectors, the likelihood of a particular combination of events occurring, the results from the FeedAnalyzer, and other data points to return an overall quality rating for the Publisher.

--------

AuthenticlickCertified™

At the publisher's option, Authenticlick will certify the publisher, providing information to search engines, ad networks and advertisers, as to the overall quality rating that the publisher received. Optional certification seals are available for websites, invoices, and marketing collateral.

--------

Many publishers do not maliciously provide low quality traffic. Instead, in an effort to increase traffic levels to their sites, they get hit by fraudsters, robots, and other sources of low quality traffic, bringing down their overall quality rating. Authenticlick works with publishers, enabling them to proactively improve the traffic quality they provide to the advertisers on their site.

FilterOpt™ for Publishers

Authenticlick's team of experts will work with the publisher to improve its real-time, rule-based traffic filters. Through our experience, we have found that incorporating some simple, yet sophisticated rules, publishers are able to dramatically increase the traffic quality they provide to their advertisers. As well as, in some cases, reduce false positives, for publishers who may be overly aggressive when filtering out traffic.

--------

Blacklisted by Authenticlick

Publishers can order Authenticlick's proprietary blacklist of known harmful IPs/domains and proxy servers to ensure that they do not pass on traffic from these sources to their advertisers. Authenticlick's proprietary lists are compiled from data from our client's click activity, and updated monthly removing sources that are no longer associated with poor quality traffic, while adding new sources of harmful click activity.

--------