Authenticlick's Traffic Scoring and Click Audit Solutions offer ad networks highly accurate means of monitoring and controlling network traffic quality, while reassuring their advertiser base with reliable, independent third-party audit certification.

Dynamic Filtering

Authenticlick scores clicks on a 310 to 800 scale, where each additional 50 points represents a two-fold increase in average conversion rate. Ad networks can use this information, in conjunction with their own internal business requirements, to determine a score threshold, below which they will not charge their advertisers or pay their publishers.

Value Pricing

Another option is for ad networks to price their clicks according to the individual scores. Since the score identifies the quality of the click, in essence it represents its true value to the advertiser. This method brings significant refinement to the pricing process, further driving Advertiser ROI and revenue growth for the ad networks. A related benefit is that the ad network will be able to charge for traffic they were previously filtering and discarding, because many low quality transactions can nonetheless provide some value to the advertiser.

Feed Quality Analysis

Higher quality traffic translates into higher ROI for your upstream partner's advertisers. With Authenticlick's tools, ad networks can provide accurate, detailed support to defend more favorable revenue shares and demonstrate that traffic quality issues are under control.

Third-Party Certification

Lacking accurate traffic quality data, and instead relying on repetition, spikes, and trends, advertisers can come to the conclusion that they are victims of click fraud, even when they are not. Authenticlick can provide meaningful data to these companies, and serve as an independent, third party intermediary to reduce customer dissatisfaction and complaints.

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Authenticlick's Publisher Review allows an ad network to assess the traffic quality it receives from each of its network partners. With accurate data, ad networks can aggressively grow their network feeds, while maintaining quality standards.

The transaction-level granularity of Authenticlick's results enable ad networks to avoid simpler and more arbitrary aggregation methods to determine which partners send suitable traffic feeds. This helps maintain traffic volume, as well as avoid potential conflict with partners. In addition, by accurately evaluating the quality of partner feeds, ad networks can structure revenue shares to encourage higher quality traffic and optimize partner pay-outs.

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Ad networks can choose to audit all traffic on an ongoing basis or select individual publishers to audit for customized time periods. With the detailed transactional data, the networks can make informed summary judgments about maintaining or terminating publisher partners, as well as perform thorough cost/revenue analysis for each individual publisher.

Additionally, ad networks can opt to allow advertisers the ability to select feeds based on the individual publisher's quality rating.

Authenticlick's Filter Consultation helps ad networks optimize their internal real-time or offline rules and fraud detection tools. Through ongoing research and testing, Authenticlick compiles proprietary lists of known robots, harmful proxy servers, and sources of low quality and abusive pay-per-click activity. This valuable data helps ad networks minimize the lost revenue associated with false positives and reduce invoice adjustments.

Authenticlick's List Updates verify pre-existing blacklisted IPs, domains, and proxy servers so ad networks keep from blocking quality traffic based on outdated data.

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