Authenticlick's Fraud Deterrent and ROI Optimization Tools provide advertisers with the data they need to measure and proactively manage their traffic quality with a state-of-the-art click quality monitoring system, integrated seamlessly with their current operations.

With in-depth reporting on network feeds, distribution partners, campaign keywords, IPs, and time analysis, advertisers are armed with the means of preventing fraudulent and other types of low quality traffic from reaching their website in the first place. These tools also make possible a new level of bidding optimization, either through manual campaign adjustments or by integrating the data into existing internal or third-party bid management tools.

Authenticlick's Fraud Deterrent and ROI Optimization Tools provide advertisers and SEMs with actionable metrics enabling analysis that goes beyond conversion tracking. There are many reasons why a good click (from a "good user") might not convert. In order to track a conversion, there must be a consistent user session. But customers research a product on one computer (at work, for example) and purchase on another (at home). Or people browse online and purchase offline. Many efforts by advertisers are not driving towards a particular "conversion event" - for instance, a branding exercise, with a goal to drive product awareness.

The search engine marketing industry optimizes traffic around "performance." Good clicks convert, and bad clicks do not convert. This metric can be quite useful. However, because only a small percentage of traffic converts (typically 2-5%, depending on the standard), there is limited data available from which to optimize. The 95% of traffic that does not convert is not necessarily bad traffic.

Authenticlick's unique scoring methodology can identify the quality of a transaction, the likelihood it will ultimately lead to a conversion, whether or not it does, in fact, convert during that session. Armed with this unique, granular data, advertisers can redirect their ad-spend, identifying and better targeting the customers they want to reach.

These tools integrate the AQUA Score ® (Authenticlick QUAlity), as well as additional metrics around distribution partners, campaign keywords, and time of day. AQUA Scores ® are determined by extensive statistical analysis employing tens of thousands of combined metrics and ratios, pattern recognition, and trend analysis, providing our clients with the most accurate assessment of traffic quality available.

Distribution Partner Roundup™

Advertisers have access to a vast number of data points and compound metrics associated with each distribution partner, including robot activity, proportional data, trends, and blacklists. Using the aggregate data, partners with poor or suspicious traffic are highlighted, providing actionable results.

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Keyword Spotlight™

Detailed metrics are available for each keyword generating pay-per-click traffic in the client's campaign. Using this data, clients can make informed decisions regarding the effectiveness and ROI for each keyword in their campaign portfolio.

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QualiDay™

Advertisers can analyze campaigns and individual keywords by hour of the day, identifying periods when they receive low or high quality traffic. This tool also provides conversion rates and informative cost measurements by time period.

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All of these products are available at the client's request and can be accessed through Authenticlick's client portal. Advertisers and SEMs can also choose to integrate the score and the results of these various analyses into bid management or other search marketing optimization tools for a more fluid and proactive approach to reducing low quality traffic. Contact us today for a free demo, to learn more about how Authenticlick's Fraud Deterrent and ROI Maximization Tools can assist in maximizing the return from your online advertising efforts.

Authenticlick's Advertiser Traffic Scoring and Click Audit Solutions offer marketers a layer of defensive measures to minimize the impact of low quality traffic. With accurate, verifiable, third-party traffic authentication, advertisers and SEMs can gain a deep, granular insight into the true quality of their paid traffic and the effectiveness of their campaigns.

CoreScore™ for Advertisers

Authenticlick's Traffic Scoring and Click Audit Solutions provide advertisers with a detailed accounting of each paid click from their online marketing campaigns along with its corresponding AQUA Score® (Authenticlick QUAlity) and cost information.

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Actionable data can be accessed via Authenticlick's Client Portal and are available for download in a variety of formats, including PDF, CSV, and XML. Advertisers can generate, manipulate, and download reports, as well as drill down to focus on particular trends and patterns to optimize campaigns and maximize ROI.

Authenticlick's Traffic Scoring and Click Audit Solutions also provide advertisers with a summary of the financial impact of the low quality pay-per-click traffic. Contact us today for more information on how Authenticlick's solutions can help you make the most of your paid online advertising.

We take great pride in our ability to serve clients while minimizing any effort required on their part. Our goal is to work unobtrusively in the background, handling the full scope of our clients' traffic audit needs, and integrating smoothly with their existing environment.

Authenticlick's data transfer tools are designed to be flexible and accommodating. We offer a variety of methods to reduce the need for the client's manual participation while providing the highest level of security.

We help with all aspects of set-up, including auto-ftp configuration and downloading any ancillary data. When the reports are complete, each client's dedicated account executive is available to help them understand and implement the results.